今年電腦市場被一片Netbook(小筆電)風潮席捲，低價、省電與連網性成了產品主要的訴求。除了Intel、AMD、VIA等x86架構廠商外，強調節能為特色的ARM-based嵌入式處理器陣營亦無不將Netbook當作新的主戰場。其中智慧型手機晶片龍頭Qualcomm特別擬定新且全面的市場策略， 欲大舉搶進所謂Smartbook新市場。究竟該公司對當前行動寬頻裝置的發展看法與產品策略為何?透過本刊專訪高通通訊市場暨產品部資深副總裁Luis Pineda，將有清楚的解析。
Q1: What are your perspectives on the product position and development of smartphones, MIDs and netbooks?
Q1: 您對智慧手機、MID與小筆電的產品定位與發展看法為何？
A1:
Smartphones are an exponentially growing category as consumers look to their mobile handsets to do more than ever before, not only supporting voice calls but also delivering some level of mobile Internet experience.
The netbook market showed a lot of growth momentum in 2008. We saw that consumers purchasing netbooks are using them as complementary devices to their smartphones laptops or PCs, drawn by the small form-factor and low price-point, which is achieved through reduced functionality.
Qualcomm also sees a new category emerging, which we are calling “smartbooks.” We expect this new category of devices to really bridge the chasm between smartphones and laptops, delivering the best traits of a smartphone – instant-on, always connected experience, ultra-thin designs, all-day battery life, GPS and customizable, easy-to-use user interface – in a larger form-factor with a more generous display and full-size keyboard for easier content consumption and creation on-the-go. Qualcomm is targeting the smartbook category with its Snapdragon platform, which is designed for ubiquitous connectivity and mobile performance. The first commercial smartbooks should be announced later this year.
A1:
隨著消費者不斷尋求在行動電話上執行更多功能，智慧手機已成為快速成長的產品，它們不但支援語音通話，還能提供某種程度的行動上網經驗。
小筆電市場在2008年展現強大成長動能。我們認為消費者購買小筆電是受到它們的小尺寸和低售價吸引，作為智慧手機、筆記型電腦或個人電腦的輔助裝置。小筆電的這些特點是以簡化功能換取而來。
小筆電以外，Qualcomme更預見新產品正在出現，我們將之稱為「smartbook」。我們預期這類新裝置將會填補智慧手機與筆記型電腦之間的空缺，提供智慧型手機的優質特色—包含立即開機、永保連線上網、GPS定址服務、長效電力、輕薄的體積與簡便的使用者介面—同時擁有更大的尺寸、並擁有較佳的顯示方式及原始大小的鍵盤，以便提供使用者在行動中輕易閱讀內容及創作。Qualcomm正以為隨時隨地上網與高行動效能設計的Snapdragon平台搶攻smartbook市場。第一批商用化smartbook應該會在今年內問世。
Q2: Compared with other solutions, what are the features and advantages of your Snapdragon and Gobi?
Q2: 與其它解決方案相比，Snapdragon與Gobi的特色與優勢在那裡？
A2:
(1) Snapdragon: Qualcomm’s Snapdragon chipsets combine a 1+GHz processor core, comprehensive WWAN, WLAN and GPS capabilities, powerful multimedia and ultra-low power consumption to enable smarter smartphones and smartbooks, revolutionizing the world of mobile computing. The Snapdragon platform empowers devices to deliver real-time ubiquitous communication, high performance multimedia, location-aware content, full Internet browsing and productivity applications, all with the lowest levels of power consumption for all-day battery life.
(2) Gobi™: Gobi™ is the first embedded mobile wireless solution designed to essentially put an end to connectivity limitations by delivering multi-mode cellular HSPA or CDMA2000® EV-DO connectivity for notebooks and netbooks, becoming the unifying agent between the different high speed wireless networking technologies deployed around the world.
A2:
(1) Snapdragon：Qualcomm的Snapdragon晶片組結合一個1 GHz以上的處理器核心、廣泛的WWAN、WLAN與GPS能力、強大多媒體以及超低耗電，實現更智慧化的智慧手機與smartbook，為行動運算世界帶來革命性改變。Snapdragon平台讓裝置具備能力提供隨時隨地通訊、高效能多媒體、定址內容、完整網路瀏覽與工作應用，而且具備全日電池續航力所需的最低耗電。
(2) GobiTM：Qualcomm的GobiTM是第一種為終結連線限制設計的行動無線解決方案，可為筆記型電腦與小筆電提供HSPA或CDMA2000® EV-DO多模連線能力，成為全球各種高速無線網路科技之間的橋樑。
Q3: As an early member of Open Handset Alliance, what is your opinion about the possible devices for deploying the Android platform? How do you promote the Android platform?
Q3: 身為開放手機聯盟的初期成員，您對可能部署Android平台的裝置有何意見？您如何推廣Android平台？
A3:
Android is a complete, open-source mobile phone software stack that includes everything a manufacturer or operator needs to build mobile devices that are tightly integrated with the Internet. We believe the platform can and will be used in a variety of other devices besides handsets. Android’s open mobile platform should help to spur innovation and creativity by allowing OEMs, carriers and developers to take advantage of the flexibility associated with an open platform to differentiate their offerings.
Qualcomm is a leading partner in the Open Handset Alliance, powering the first two Android handsets on the market with our MSM7xxx-series chipsets and currently assessing the opportunity that exists for Android on Snapdragon.
A3:
Android是一種完整與開放的行動電話軟體，包含製造商或營運商製造行動裝置，與網際網路緊密結合所需的一切。我們相信此一平台會被使用在多種手機以外的裝置之上。Android的開放行動平台會幫助刺激創新與發明，讓OEM廠商、營運商與研發商利用開放平台帶來的彈性，創造出差異化產品。
Qualcomm是開放手機聯盟的主要夥伴，以我們的MSM7xxxx系列晶片組推動最初兩種Android手機，目前我們也在評估Snapdragon在Android市場的商機。
Q4: We know you enjoy solid and successful cooperation with HTC in smartphones. Could you share with us your model for cooperation with other companies on end devices other than smartphones?
Q4: 我們知道貴公司與宏達電擁有緊密與成功的合作關係。您能夠分享與其它公司在智慧手機以外裝置的合作模式嗎？
A4:
Besides cooperating with HTC in smartphones, we enjoy solid partnerships with numerous other handset and PC manufacturers, including many leading Taiwanese OEMs and ODMs. We are committed to enabling the success of our partners, providing extensive support and collaboration to bring new and advanced products to market.
A4:
除了與宏達電在智慧手機領域合作之外，我們與多家手機以及個人電腦廠商擁有緊密關係，包括許多主要的台灣OEM和ODM廠商在內。我們致力於實現夥伴的成功，提供廣泛的支援與合作，為市場帶來全新先進產品。
Q5: The 3G market in China is definitely bringing new business opportunities tor Qualcomm. As more and more cross-strait cooperation occurs in the telecom industries, what is your perspective about the competition and cooperation between cross-strait companies? What are Qualcomm’s opportunities amid this competition and cooperation?
Q5: 中國的3G市場無疑會為Qualcomm帶來新的商機。隨著兩岸電信業界合作逐漸加溫，您對兩岸業者之間的競爭與合作有何看法？Qualcomm在這場競爭與合作之間有何機會？
A5:
The issuance of 3G licenses in China is a significant development that presents an exciting growth opportunity for Qualcomm, as well as for the region’s overall electronics and telecom industries. Leveraging the considerable market demand in China and Taiwan’s experiences in manufacturing quality devices and developing 3G services will generate win-win business opportunities for cross-strait cooperation.
As part of our long-term partnership with China and Taiwan, Qualcomm will continue to support the growth and success of Chinese and Taiwanese companies with our comprehensive product portfolio.
A5:
中國發放3G執照是一項重大發展，為Qualcomm以及該地區的電子和通訊產業帶來讓人興奮的成長機會。結合中國市場的龐大需求，以及台灣在生產高品質裝置與開發3G服務的經驗，將為兩岸合作創造雙贏。
作為中國以及台灣長期合作夥伴，Qualcomm將會持續以廣泛的產品支持兩地企業的成長與成功。
Q1: What are your perspectives on the product position and development of smartphones, MIDs and netbooks?
Q1: 您對智慧手機、MID與小筆電的產品定位與發展看法為何？
A1:
Smartphones are an exponentially growing category as consumers look to their mobile handsets to do more than ever before, not only supporting voice calls but also delivering some level of mobile Internet experience.
The netbook market showed a lot of growth momentum in 2008. We saw that consumers purchasing netbooks are using them as complementary devices to their smartphones laptops or PCs, drawn by the small form-factor and low price-point, which is achieved through reduced functionality.
Qualcomm also sees a new category emerging, which we are calling “smartbooks.” We expect this new category of devices to really bridge the chasm between smartphones and laptops, delivering the best traits of a smartphone – instant-on, always connected experience, ultra-thin designs, all-day battery life, GPS and customizable, easy-to-use user interface – in a larger form-factor with a more generous display and full-size keyboard for easier content consumption and creation on-the-go. Qualcomm is targeting the smartbook category with its Snapdragon platform, which is designed for ubiquitous connectivity and mobile performance. The first commercial smartbooks should be announced later this year.
A1:
隨著消費者不斷尋求在行動電話上執行更多功能，智慧手機已成為快速成長的產品，它們不但支援語音通話，還能提供某種程度的行動上網經驗。
小筆電市場在2008年展現強大成長動能。我們認為消費者購買小筆電是受到它們的小尺寸和低售價吸引，作為智慧手機、筆記型電腦或個人電腦的輔助裝置。小筆電的這些特點是以簡化功能換取而來。
小筆電以外，Qualcomme更預見新產品正在出現，我們將之稱為「smartbook」。我們預期這類新裝置將會填補智慧手機與筆記型電腦之間的空缺，提供智慧型手機的優質特色—包含立即開機、永保連線上網、GPS定址服務、長效電力、輕薄的體積與簡便的使用者介面—同時擁有更大的尺寸、並擁有較佳的顯示方式及原始大小的鍵盤，以便提供使用者在行動中輕易閱讀內容及創作。Qualcomm正以為隨時隨地上網與高行動效能設計的Snapdragon平台搶攻smartbook市場。第一批商用化smartbook應該會在今年內問世。
Q2: Compared with other solutions, what are the features and advantages of your Snapdragon and Gobi?
Q2: 與其它解決方案相比，Snapdragon與Gobi的特色與優勢在那裡？
A2:
(1) Snapdragon: Qualcomm’s Snapdragon chipsets combine a 1+GHz processor core, comprehensive WWAN, WLAN and GPS capabilities, powerful multimedia and ultra-low power consumption to enable smarter smartphones and smartbooks, revolutionizing the world of mobile computing. The Snapdragon platform empowers devices to deliver real-time ubiquitous communication, high performance multimedia, location-aware content, full Internet browsing and productivity applications, all with the lowest levels of power consumption for all-day battery life.
(2) Gobi™: Gobi™ is the first embedded mobile wireless solution designed to essentially put an end to connectivity limitations by delivering multi-mode cellular HSPA or CDMA2000® EV-DO connectivity for notebooks and netbooks, becoming the unifying agent between the different high speed wireless networking technologies deployed around the world.
A2:
(1) Snapdragon：Qualcomm的Snapdragon晶片組結合一個1 GHz以上的處理器核心、廣泛的WWAN、WLAN與GPS能力、強大多媒體以及超低耗電，實現更智慧化的智慧手機與smartbook，為行動運算世界帶來革命性改變。Snapdragon平台讓裝置具備能力提供隨時隨地通訊、高效能多媒體、定址內容、完整網路瀏覽與工作應用，而且具備全日電池續航力所需的最低耗電。
(2) GobiTM：Qualcomm的GobiTM是第一種為終結連線限制設計的行動無線解決方案，可為筆記型電腦與小筆電提供HSPA或CDMA2000® EV-DO多模連線能力，成為全球各種高速無線網路科技之間的橋樑。
Q3: As an early member of Open Handset Alliance, what is your opinion about the possible devices for deploying the Android platform? How do you promote the Android platform?
Q3: 身為開放手機聯盟的初期成員，您對可能部署Android平台的裝置有何意見？您如何推廣Android平台？
A3:
Android is a complete, open-source mobile phone software stack that includes everything a manufacturer or operator needs to build mobile devices that are tightly integrated with the Internet. We believe the platform can and will be used in a variety of other devices besides handsets. Android’s open mobile platform should help to spur innovation and creativity by allowing OEMs, carriers and developers to take advantage of the flexibility associated with an open platform to differentiate their offerings.
Qualcomm is a leading partner in the Open Handset Alliance, powering the first two Android handsets on the market with our MSM7xxx-series chipsets and currently assessing the opportunity that exists for Android on Snapdragon.
A3:
Android是一種完整與開放的行動電話軟體，包含製造商或營運商製造行動裝置，與網際網路緊密結合所需的一切。我們相信此一平台會被使用在多種手機以外的裝置之上。Android的開放行動平台會幫助刺激創新與發明，讓OEM廠商、營運商與研發商利用開放平台帶來的彈性，創造出差異化產品。
Qualcomm是開放手機聯盟的主要夥伴，以我們的MSM7xxxx系列晶片組推動最初兩種Android手機，目前我們也在評估Snapdragon在Android市場的商機。
Q4: We know you enjoy solid and successful cooperation with HTC in smartphones. Could you share with us your model for cooperation with other companies on end devices other than smartphones?
Q4: 我們知道貴公司與宏達電擁有緊密與成功的合作關係。您能夠分享與其它公司在智慧手機以外裝置的合作模式嗎？
A4:
Besides cooperating with HTC in smartphones, we enjoy solid partnerships with numerous other handset and PC manufacturers, including many leading Taiwanese OEMs and ODMs. We are committed to enabling the success of our partners, providing extensive support and collaboration to bring new and advanced products to market.
A4:
除了與宏達電在智慧手機領域合作之外，我們與多家手機以及個人電腦廠商擁有緊密關係，包括許多主要的台灣OEM和ODM廠商在內。我們致力於實現夥伴的成功，提供廣泛的支援與合作，為市場帶來全新先進產品。
Q5: The 3G market in China is definitely bringing new business opportunities tor Qualcomm. As more and more cross-strait cooperation occurs in the telecom industries, what is your perspective about the competition and cooperation between cross-strait companies? What are Qualcomm’s opportunities amid this competition and cooperation?
Q5: 中國的3G市場無疑會為Qualcomm帶來新的商機。隨著兩岸電信業界合作逐漸加溫，您對兩岸業者之間的競爭與合作有何看法？Qualcomm在這場競爭與合作之間有何機會？
A5:
The issuance of 3G licenses in China is a significant development that presents an exciting growth opportunity for Qualcomm, as well as for the region’s overall electronics and telecom industries. Leveraging the considerable market demand in China and Taiwan’s experiences in manufacturing quality devices and developing 3G services will generate win-win business opportunities for cross-strait cooperation.
As part of our long-term partnership with China and Taiwan, Qualcomm will continue to support the growth and success of Chinese and Taiwanese companies with our comprehensive product portfolio.
A5:
中國發放3G執照是一項重大發展，為Qualcomm以及該地區的電子和通訊產業帶來讓人興奮的成長機會。結合中國市場的龐大需求，以及台灣在生產高品質裝置與開發3G服務的經驗，將為兩岸合作創造雙贏。
作為中國以及台灣長期合作夥伴，Qualcomm將會持續以廣泛的產品支持兩地企業的成長與成功。
